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But the unprecedented hit on social media came as a big surprise for me,” said Sreevalsan J Menon, the music director. Watch: What will the US election results mean for India. You have reached your limit for free articles this month. “We are happy that the video is fresh even after two-and-a-half years. Kerala tourism has received a shot in the arm as its signature video has gone viral, securing more than 6.3 lakh views on its Facebook page, besides 21,000 shares in three days, after it got uploaded on keralatourism.org. Meera Rammohan and Sreeranjini Kodampally have rendered the song. Your support for our journalism is invaluable. Among the viewers' comments, 60% were from outside the state, which according to the tourism department, is a positive indication of the rising popularity of Kerala as a preferred tourism destination. The Japanese have also commented on the video recently,” adds M.R. Reactions, is by Manoj Kuroor, a chen talk with the doctors attend fi nitely be achieved. The lyrics is by Manoj Kuroor, a writer and a chenda artist, and music by singer and composer Sreevalsan J. Menon. We also reiterate here the promise that our team of reporters, copy editors, fact-checkers, designers, and photographers will deliver quality journalism that stays away from vested interest and political propaganda. Reactions on the greenery, dance forms, rich culture, festivals, and communal harmony have come as a surprise to the tourism authorities since the video was uploaded two-and-a-half years ago on keralatourism.org. It’s a support for truth and fairness in journalism. The official signature video of Kerala Tourism has gone viral in Pakistan, indicating the State’s rising popularity among vacationers worldwide. We promise to deliver quality journalism that stays away from vested interest and political propaganda. At this difficult time, it becomes even more important that we have access to information that has a bearing on our health and well-being, our lives, and livelihoods. Pakistan tunes in to Kerala Tourism’s music, Subscribe to Morning Filter & Evening Wrap newsletter. stays under 4%. The Times of India News App for Latest City News, Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. He could give a rhythmic structure to each line, blending beautifully the traditions of Kerala. Kerala tourism's new theme song goes viral, Bihar polls 2020: BJP distributing cash for votes, claims RJD; shares video, Suicide abetment case: Republic TV editor-in-chief Arnab Goswami arrested in Mumbai, Karnataka govt likely to enact law banning religious conversion for marriage, UP: VVIP hooliganism in Prayagraj caught on camera, 7 meal replacement shakes for weight loss, Men's Indo western styles that give a modern twist to ethnic attires, Charcoal toothbrushes for effectively cleaning your teeth, Terms of Use and Grievance Redressal Policy. Mr. Javed and Hashim, reviewing for A.A. The 4.10-minute long video features a song `Muthalam mudithalam kaliyadum nade nin thunjathu…’ in Devagandhari raga, which one can relate to the `God’s Own Country’ and its `sopana’ music. Subscribe to The Hindu now and get unlimited access. Reactions, a YouTube channel, are all praise for the ‘beautiful State and the Western Ghats.’ Samar Kakakhel speaks about Koodiyattam, elephants, and peaceful coexistence of Keralites. “We have put everything that symbolizes Kerala, its nature, culture, people and art forms, together to make this musical video,” he added. You have entered an incorrect email address! Over 15 lakh people have seen it in YouTube. Among the viewers’ comments, 60% were from outside the state, which according to the tourism department, is a positive indication of the rising popularity of Kerala as a preferred tourism destination. The reasons need to be looked into,” says Kerala Tourism Director P. Bala Kiran. “Giving music to these beautiful lines penned by Manoj Kuroor (a writer and a chenda artist) was a great feeling. The official video has already secured more than 17 lakh views on its Facebook page, besides shares of several lakhs. We have been keeping you up-to-date with information on the developments in India and the world that have a bearing on our health and wellbeing, our lives and livelihoods, during these difficult times. Many, like the reviewer for the Vickey Girl channel, have expressed keenness to visit the ‘green State.’ Some of the reviews of the video, which has emerged as the theme song of Kerala Tourism, has been watched by 87,000 people. The lyrics … Thiruvananthapuram: Kerala tourism has received a shot in the arm as its signature video has gone viral, securing more than 6.3 lakh views on its Facebook page, besides 21,000 shares in three days, after it got uploaded on keralatourism.org. The 4.10-minute long video features a song `Muthalam mudithalam kaliyadum nade nin thunjathu…’ in Devagandhari raga, which one can relate to the `God’s Own Country’ and its `sopana’ music. The 4.1-minute video is expected to bring in more footfall to the State, rated as “one of the 10 paradises of the world” and one of the 50 “must-see-in-a-lifetime destinations.” However, recent comments by reviewers of YouTube channels like A.A. The video features a song, Muthalam mudithalam kaliyadum nade nin thunjathu..., in Devagandhari raga, which one can relate to Kerala’s own ‘sopana’ music. For reprint rights: Times Syndication Service. However, we have a request for those who can afford to subscribe: please do. Save my name, email, and website in this browser for the next time I comment. As a subscriber, you are not only a beneficiary of our work but also its enabler. The 4.10-minute long video features a song `Muthalam mudithalam kaliyadum nade nin thunjathu...' in Devagandhari raga, which one can relate to the `God's Own Country' and its `sopana' music. As we fight disinformation and misinformation, and keep apace with the happenings, we need to commit greater resources to news gathering operations. Claiming that it’s for the first time that an official video, which is also projected as the theme song for Kerala tourism, is getting such a viewership, tourism director P I Sheikh Pareeth said that he was expecting it to cross 50 lakh in the days to come. It has helped us keep apace with events and happenings. Printable version | Nov 5, 2020 2:58:35 PM | https://www.thehindu.com/news/national/kerala/pakistan-tunes-in-to-kerala-tourisms-music/article24301681.ece, Fronts accuse each other of using State power to target rivals ahead of polls, Test positivity rate in Karnataka, A.P. 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